LG OLED AI

I had the privilege of collaborating with the talented team at TBWA\Chiat\Day to create a 3D visual for LG’s new AI chip. Our primary challenge was to highlight the immense power and advanced capabilities of the chip while preserving the sophisticated and elegant aesthetic synonymous with the LG brand. To achieve this, I designed a 3D motion sequence that seamlessly integrated with the live-action footage. This sequence not only emphasized the technological prowess of the AI chip but also maintained the visual harmony and elegance that LG is known for.

The project was developed using Cinema 4D and rendered with Redshift, ensuring top-notch visual quality. The final grading and compositing were completed in After Effects, bringing the entire visual experience together seamlessly.