I collaborated with the team at TBWA\Chiat\Day to craft a 3D visual for LG’s new AI chip, balancing raw power with brand sophistication. The challenge was clear: showcase advanced technology without compromising LG’s elegant aesthetic. I designed a 3D motion sequence that seamlessly integrated with live-action footage, spotlighting the chip’s intelligence while maintaining the brand’s refined visual language.

Built in Cinema 4D and rendered with Redshift, the visuals delivered high-end realism and depth. Final grading and compositing in After Effects brought everything together into a seamless, polished narrative.