We were given a script and mood board provided by the agency SIDLEE. From there, footage was shot by the director. I was provided the raw video footage to create style frames for the kaleidoscopic effect and overall design layout. I took the style frames into Adobe After Effects, then animated the elements. I used various rotoscoping techniques and beauty passes for the main plates in other to get a polished look. The final video was on display in stores for the fall season.
CLIENT: Nordstrom Rack
CREATIVE DIRECTOR: David Calderley
DIRECTOR/EDITOR: Gmdthree Studio