Optimism Your Feed.
LG | TBWA
Year
2024
The Challenge
I was invited by TBWA\Chiat\Day to contribute to LG’s Optimism Your Feed campaign as part of their creative team. My responsibilities spanned a range of 3D and visual effects work, from moderately complex to technically intricate shots. Key contributions included integrating a CGI easel to support an artist’s performance and animating synchronized 3D hearts in rhythm with a live drummer. The project offered a dynamic opportunity to blend technical precision with creative storytelling.